1.
About Digital Alley
Digital Alley is a full-service digital marketing agency specialising in photonics and deep-tech companies. We are operated by The Right Street Digital SPRL, a company registered in Belgium.
Our address:
Ambiorix Square 7
1000 Brussels
Belgium
Contact:
hello@digitalalley.agency
+32 2 897 89 90
2.
What information we collect
We collect information in the following ways:
- Contact form submissions: When you submit a contact form on our website, we collect your name, email address, company name, and any message you provide.
- Cookies and tracking: We use cookies and similar technologies to understand how visitors use our website and to remember preferences.
- Analytics data: We collect information about your device, browser, IP address, and how you navigate our site through analytics tools.
- Email communications: If you opt into our email list, we collect your email address to send you updates and marketing communications.
3.
How we use your information
We use the information we collect for the following purposes:
- To respond to inquiries and provide support through our contact forms.
- To send you updates, newsletters, and marketing communications (only with your consent).
- To improve and optimise our website and services.
- To understand user behaviour and measure the effectiveness of our marketing campaigns.
- To comply with legal obligations.
4.
Cookies
We use cookies to enhance your experience on our website. Our cookies fall into the following categories:
- Strictly necessary cookies: These are essential for website functionality and cannot be disabled. They are used for security and to enable core features.
- Google Analytics (GA4): We use Google Analytics to track visitor behaviour and measure website performance. This helps us understand which content is most valuable to our audience.
- Google Ads: We use conversion tracking cookies to measure the effectiveness of our Google advertising campaigns.
- LinkedIn Insight Tag: We use the LinkedIn Insight Tag to track conversions and understand the effectiveness of our LinkedIn campaigns.
You can control cookie preferences through your browser settings. However, disabling cookies may affect website functionality.
5.
Third-party services
We use the following third-party services that may collect information about you:
- Google Analytics: Analyzes website traffic and user behaviour.
- Google Ads: Tracks conversions from our advertising campaigns.
- LinkedIn: Tracks conversions and campaign performance from LinkedIn advertising.
- Email service providers: If you opt into our email list, your email address is stored securely with our email service provider.
These third-party services have their own privacy policies, and we encourage you to review them.
6.
Your rights under GDPR
If you are located in the EU, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of access: You have the right to request and receive a copy of the personal data we hold about you.
- Right to correction: You have the right to request that we correct any inaccurate personal data.
- Right to erasure: You have the right to request that we delete your personal data (subject to legal obligations).
- Right to restrict processing: You have the right to request that we limit how we use your data.
- Right to data portability: You have the right to request your data in a structured, commonly used format.
- Right to object: You have the right to object to our processing of your data, including for marketing purposes.
To exercise any of these rights, please contact us at hello@digitalalley.agency.
7.
Data security
We take the security of your personal data seriously. We use industry-standard encryption and security practices to protect your information against unauthorised access and disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
8.
Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact form submissions: Retained for up to 3 years or as required by law.
- Email subscribers: Retained until you unsubscribe.
- Analytics data: Retained according to Google Analytics default retention policies.
- Cookies: Cookie retention periods vary by type and are managed through your browser settings.
9.
Changes to this policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this policy regularly. Changes will be posted on this page with an updated "Last Updated" date.
10.
Contact us
If you have questions about this privacy policy or our data practices, please contact us: