Stella Superhero Concept
Developed an engaging superhero narrative to make photonics accessible and compelling to broader audiences.
EPIC
Driving Engagement & Awareness
Driving Engagement & Awareness
Audience reach across campaigns
YouTube engagement rates
Event registrations
EPIC needed to elevate global visibility, grow their YouTube presence, increase event registrations, and raise broader awareness of photonics technology beyond the industry expert audience.
Coordinated workstreams — brand, content, ads and lead gen — wired into a single compounding engine.
Developed an engaging superhero narrative to make photonics accessible and compelling to broader audiences.
Created multimedia assets including comic series and visual storytelling content.
Deployed targeted YouTube campaigns to drive engagement and awareness.
Ran LinkedIn and Google Display campaigns specifically focused on event registration.
Delivered marketing workshops to EPIC members to strengthen their promotional capabilities.
The creative storytelling approach combined with strategic distribution achieved significant reach and engagement. Over 2 million people were exposed to EPIC's messaging, YouTube engagement improved substantially, and event registrations increased, expanding the photonics audience beyond traditional industry circles.
Creative storytelling combined with strategic distribution can drive both engagement and awareness in technical markets.
Every engagement starts with a conversation. Tell us what you’re working on and where you feel the biggest gaps are.
