Superhero Concept
Developed Stella narrative to make photonics accessible
STELLA
The Photonics Superhero
The Photonics Superhero
Video views
Reddit AMA questions
Increase in photonics searches
Photonics is difficult to communicate to broader audiences. EPIC needed engaging, accessible storytelling that could reach beyond traditional industry experts.
Coordinated workstreams — brand, content, ads and lead gen — wired into a single compounding engine.
Developed Stella narrative to make photonics accessible
Produced professional music video for launch
Created comic series and visual content
Developed comprehensive visual assets
Coordinated distribution strategy
170,000+ video views with 200+ Reddit AMA questions. Google searches for "photonics" increased 300%, demonstrating the power of creative storytelling in reaching broader audiences.
Complex photonics topics can be communicated through strong narrative. The right concept can influence the industry itself.
Every engagement starts with a conversation. Tell us what you’re working on and where you feel the biggest gaps are.
